The Shopify SEO Guide

1. Technical foundation

• Robots.txt and sitemap.xml.
• Canonical tags on collections and tag pages.
• Pagination with rel=prev/next replacements.

2. On-page

• Title and meta description templates per template type.
• Product schema, breadcrumbs and FAQ schema.
• Internal linking from collections to PDPs.

3. Content

• Blog topical clusters around buyer intent.
• Comparison and buying-guide pages.

4. Links

• Digital PR for new launches.
• Resource-page link reclamation.